Tiles Competitor Analysis - 955 Words

Competitor’s Analysis The following materials are widely and commonly used as flooring and furnishing supplies. These products are considered as direct competitors of Bamboo Tiles. Wood – Solid wood or engineered planks. Advantages | Disadvantages | * Beautiful, warm and soft on the feet * Fairly durable * Long lasting of properly sealed and maintained * many wood types and hues to choose from | * Susceptible to water damage * darkens with age * price range: expensive to very expensive | Pros – Beautiful, warm, soft on the feet, fairly durable, long-lasting if properly sealed and maintained, can be refinished, many wood types and hues to choose from, can be painted or stained for more color options, helps†¦show more content†¦Cons – Cannot be refinished if damaged. Some can be expensive – as much as wood. Tip - Material must acclimate for 48 hours before installation. Vinyl Flooring Advantages | Disadvantages | * Inexpensive * durable, * easy on the feet * water and stain resistant * low maintenance | * Prone to dents and tears. * Moisture can get into seams leading to mildew and lifting. * Glossy finishes are slippery when wetcan dull easily unless waxed regularly. | Pros – Inexpensive, durable, easy on the feet, quiet, water and stain resistant, and low maintenance. Its easy to install – especially tiles. 12 foot wide sheets means seamless floors in small rooms. You can create patterns with tiles. Cons – Prone to dents and tears. Moisture can get into seams leading to mildew and lifting. and can dull easily unless waxed regularly. Carpet Advantages | Disadvantages | * Warm * easy on the feet * lots of colors and styles to choose from * slip-resistant * Price range: Affordable | * Appropriate only more dry climates * Collects dirt and moisture – which can turn into mildew * not a good choice for people with dust allergies * Its hard to clean | Pros – Warm, easy on the feet, quiet, lots of colors and styles to choose from,Show MoreRelatedClassic Ceramic - Swot Analysis Essay example931 Words   |  4 PagesQuestion: Carry out a SWOT analysis on behalf of the company. Consider the current situation in terms of the strengths and weaknesses of Classic Ceramics, together with the major threats to the business and the opportunities that exist to develop their current product lines or exploit new business opportunities. You should summarize the conclusions arising out of the SWOT analysis in no more than 250 words to ensure that you focus upon the key issues. 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FIGURE 2 FINANCIAL ANALYSIS Market Summary (in German currency) for the year ending 2014 (mDKK) 2014 2013 2012 2011 2010 Consolidated Income Statement: Revenue- 28,578 25,294 23,095 18,731 16,014 Expenses- 18Read MoreEssay on Universal Carpets3871 Words   |  16 Pages   MKTG251-14B - Marketing Strategy Group Case Analysis Report - Universal Carpets          Ngahuia  Britton ­Bruce Anita  Burton Martin  Law Nicola  Vincent       Word  count:            1167742   1023587   1224272   1207403   Executive  Summary      The  contents  of  this  report  include  four  fully  descriptive  profiles  of  the  potential  candidate   market  segments  in  the  New  Zealand  carpet  market.  Each  has  been  researched  and   assessed  to  determine  the  relative  attractiveness  to  Universal  Carpets  New  Zealand  Ltd   (UCNZ)

Economic Value Added Free Essays

EVA is a way of measuring a firm’s profitability. EVA is NOPAT minus a charge for all capital invested in the business (Byrne 1). A more intuitive way to think of EVA is as the difference between a firms NOPAT and its total cost of capital (Kramer Pushner 40). We will write a custom essay sample on Economic Value Added or any similar topic only for you Order Now Stern Staurt’s numerical definition of EVA is calculated for any year by multiplying a firm’s economic book value of capital  © at the beginning of the year by the spread between its return on capital  ® and its cost of capital (K): EVA=(Rt-Kt)*Ct-1 (Kramer Pushner 41). EVA is a notion of residual income (Ehrbar Xi). Investors demand a rate of return proportional to the amount of risk incurred. Operating profits determine residual income by plotting them against the required rate of return, a product of both debt and equity. EVA takes into account all capital invested. Peter Druker says in his Harvard Business Review article, â€Å"EVA is based on something we have known for a long time: What we call profits, the money left to service equity, is not profit at all. Until a business returns a profit that is greater than its cost of capital, it operates at a loss. Never mind that it pays taxes if it had a genuine profit. The enterprise still returns less to the economy than it devours in resources†¦. Until then it does not create wealth but destroys it† (Ehrbar 2). EVA is a measure of wealth creation or destruction after all costs are capitalized. Companies use EVA as a measure of corporate performance, as an incentive system and as a link between shareholder and management/employee goals. Stock price indicates investor’s certainty concerning current and future earnings potential. EVA is a static measure of corporate performance; MVA is a dynamic, forward looking market performance measure. MVA is a market generated number calculated by subtracting the Capital invested in a firm  © from the sum (V) of the total market value of the firm’s equity and book value of debt: MVA=Vt-Ct† (Kramer Pushner 42). Al Ehrbar describes MVA as exactly equivalent to the stock market’s estimate of the NPV of a company. In 1998 CSX Corperation introduced EVA criteria to the fast growing but low margin CSX Intermodal business, where trains deliver freight to waiting trucks or cargo ships. Large amounts of capital are required to power a mammoth fleet of locomotive, containers and railcars. Figuring in capital costs, CSX Intermodal lost $70 million in 1988. â€Å"The CEO issued an ultimatum, et EVA up or be sold† (Fortune, 39). CSX Intermodal freight volume increased by 25%, yet they dramatically reduced their capital cost by reducing the number of container and trailers by 22%, reducing their locomotive fleet by 33%, and reducing fuel costs. EVA in 1992 was $10 million dollars, and was expected to triple the following year. Wall Street responded: CSX stock price rose from $28 before EVA to a 1993 price of $75. CSX concluded that investors care more about their net cash return on capital than accounting figures such as EPS, ROE and ROA. Companies that adopt EVA as a performance measure found tie-in compensation plans very useful in aligning management behavior and shareholder needs. Typical plans consist of two familiar parts, a bonus and stock incentives, applied in new ways (Fortune 50). Bonus targets are established by a percent increase in EVA and recalculated each year by averaging the prior year’s goal and the prior year’s result. Bonus have no limits, but the manager incurs operating risk because some of the bonus is put in a â€Å"bank,† say, for five years. If over the next five years management performs poorly, and EVA drops, the â€Å"bank† account is depleted. Management incurs the risks and benefits just as owners do. Joel Stern notes that in cases without an EVA incentive plan, employees suffer from a common problem. On average their fixed pay, salaries and pension, are too high, and their variable pay, profit sharing and share options, are to low (Ehbar XIX). Stern adds that size, not value, drives employees in typical incentive programs because size is positively correlated with increases in fixed pay and closely thereafter, variable pay, even if it destroys shareholder wealth. EVA protects shareholder interests by depositing variable pay into a deferred account that can be lost if value is eroded. EVA, as a corporate measure and a predictive tool, generates mixed reviews in the business and academic worlds. ATT’s Jim Meen says, â€Å"The correlation between MVA and EVA is very high. So when your driving your business toward EVA, your really driving the correlation with market value† (Kramer Pushner, 43). Stern Stewart finds an R squared value of 60% based on 20 groupings of firms (Kramer Pushner, 41). Contenders site statistical evidence to the contrary. BCG-Holt calculates an R square, after removing 21 outliers, of 27%. Dodd and Chen report that EVA accounts for only 20. 2% of the variation in stock returns for a sample of 500 companies, while ROA explains 24. 5% of market returns (Kramer Pushner, 43). In their paper â€Å"An Empirical Analysis of Economic Value Added as a Proxy for Market Value Added,† Kramer and Pushner test the hypothesis that EVA is highly correlated with MVA. Simple regression analysis is used to test this hypothesis and other market determinants of market value such as NOPAT. First Kramer and Pushner test the relationship between the level of MVA and the level of EVA using the SS1000. In all cases the level of MVA positively relates to both NOPAT and EVA in the same and prior periods. However, in all cases, NOPAT explains more of the total variation in MVA than EVA† (O’Byrne Stewart 44). This suggests that the level of NOPAT is not only a better proxy but also a better predictor of corporate performance than the level of EVA. Results for weighted least squares, change in MVA and variations are described graphically in appendix 1. Kramer and Pushner conclude that there is no clear evidence that EVA is the best measure of corporate success in adding value to shareholder investments (Kramer and Pushner, 47). Stephen F. O’Byrne and Stern Stewart and Co. tested a similar hypothesis. Their objective is to show that EVA provides a theoretical and practical measure of operating performance. O’Byrne and Stewart substantiate the explanatory power of EVA relative to earnings because, unlike previous studies, they recognize two important characteristics: Multiples of positive EVA are significantly higher than multiples of negative EVA, which implies that companies with negative EVAs have values that are higher than what would be expected if the market valued EVA at the same multiple. Multiples of capital tend to decline with company size, which suggest that the market assigns higher multiples to a given level of EVA for smaller companies. Stewart, 117). O’Byrne and Stewart suggest at first glance that earnings and EVA have about the same level of success in explaining market value. The variance explained ranges around 32%. Taking into account the two characteristics listed above, the explanatory power of their model increases to 42%. Five-year changes in EVA explain 55% of the variation in market value, and ten-year changes in EVA explain 74% of the variation in ten-year changes. The NOPAT model has 15%-20% less explanatory power. The results of O’Byrne and Stewart research appear in appendix 2. They conclude that because EVA is systematically linked to market value, it proves to be a better predictor of market value than other performance measures. Proponents of EVA also argue that GAAP standards distort true economic reality, produce unreliable corporate standards and serve as an unproductive compensation system. Harvard business school professor Baruch Lev states that; â€Å"Overall, the fragile association between accounting data and capital market’s values suggest that usefulness of financial reports is rather limited† (Ehrbar, 161). Some differences in GAAP and economic reality stem from a bias toward conservative estimates, compounded by SEC requirements driving conservative financial policies. The principal divergence is GAAP’s treatment of equity. The cost of equity should be capitalized. The cost of borrowed capital shows up in a companies interest expense. â€Å"But the cost of equity capital, which the shareholders have contributed, typically appears nowhere in any financial statement-and equity is extraordinarily expensive† (Fortune, 38). Ehrbar contends that GAAP distorts economic reality in areas such as RD, strategic management, expense recognition, depreciation, restructuring charges, taxes and balance sheet adjustments (64). RD under GAAP standards require Corporations to immediately expense RD in the period in which they occur, where as managers and investors see RD as an investment. GAAP’s treatment of RD reduces book value by writing down the asset to $0; EVA would capitalize RD and amortize it over a period of time. Lastly, GAAP incentives can be ineffective motivators. For example, a retiring officer’s pension plan is linked to earnings. During their last year they might skimp on RD to boost earnings because their pension plan is tied to performance. Operating earnings often serve as the benchmark for management compensation. Management has the incentive to negotiate a target that is easy to beat. Managers aim low, insuring their bonus. Trade loading is a second example of how GAAP can affect management decisions concerning bonuses and owner interests. EVA as a measure of financial performance is positively related MVA, but depending on the methodology, the result vary. Kramer and Pushner used simple univariate regressions to compare EVA with other measures explaining EVA. Their results were mixed, NOPAT’s explanatory power in Ordinary Least Squares Regressions outperformed EVA by 9%, however when weighted, EVA’s explanatory power was higher overall and surpassed NOPAT by 6%. Kramer and Pushner note that the market focuses on profits rather than EVA. Investors rely on earnings estimates that are consistently calculated within the industry. This is not the case for FCF or EVA. Lastly, Kramer and Pushner observe, â€Å"investors certainly need to be aware of capital structure, they should already by familiar with the opportunity cost of their investment and may not need to incorporate this into the measure of performance† (Kramer and Pushner 47). Investors may be familiar with the opportunity cost of their investments, although EVA analysis can illuminate problems, such as those created by GAAP accounting, that may not be recognized otherwise. Stephen O’Byrne and Stern Stewarts calculation required the recognition of two important characteristics that drastically changed the explanatory power of EVA. They note that simple a simple regression model, similar to the one used by Kramer and Pushner, depresses the predictive power of EVA and inflates the predictive power of earnings (Stewart 120). EVA with industry coefficients explains and impressive â€Å"56% of the variation in actual market/capital ratios† (Stewart 121). It also produces notable results for changes in EVA and market value over time. Far better results than NOPAT. My results using a simple linear regression model parallels Kramer and Pushner’s results. EVA in 1997 has the highest R square factor, at 33%, but is far from the results calculated by Stewart. EVA’s R squared increased dramatically since 1992. This is consistent with the economic trend of the 90’s, so the increase may not necessarily reflect an increase in EVA due to internal factors, but an external factor, such as the greatest economic expansion in recorded history. All four factors consistently increase from 1992 to 1997. EVA could be a valuable tool if it is tailored to the company and industry. This requires an understanding and adjustment for different EVA multiples for positive and negative EVA and different capital multiples for different size companies. This requires complex calculations, a regularly cited problem. However, in this context EVA lives up to its reputation as a great measure of corporate performance. Other functions, such as aligning employee and shareholder goals, the basis for an incentive system and a more realistic picture of economic reality, makes EVA more attractive. I would recommend using Stern Stewart model to calculate EVA. How to cite Economic Value Added, Essay examples

Equal Exchange Trading Fairly and Making A Profit †Free Sample Assig

Questions: 1. Explain the competitive pressures facing the fair trade food and beverage products industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Equal Exchange? Which of the five forces is the strongest? Why? Which of the five forces is weakest? Why? 2. What is your ASSESSMENT of Equal Exchanges financial performance and condition? Is the company in good financial shape? Why or why not? 3. What specific actions would you recommend to Equal Exchanges executive directors, workerowners, and board of directors concerning the companys future direction? Answers: 1. In case of fair trade food and beverage product industry, the companies provide wide range of green, organic and wholesome food products. Though there exist free trade policies, the small firms face a huge competition from the large suppliers of food and beverage product industries. The five forces are- a. Rivalry among the competing sellers: - There are great rivalries among the competing sellers and there are bigger numbers of companies, which are involved in the industry. b. New entrants:- There is strong brand recognition and the customer loyalty, which is build by the industry incumbents. The existence of the little restrictive government policies and effective distribution channel encourage the new entrants the market. c. Substitutes: - The large number of available substitutes that are available in the U.S. market at reasonable prices, which create the new preferences for the customers. d. Buyers:- There is rising awareness for the free trade policies among the buyers and the buyers have the bargaining policy. e. Suppliers: - As, the fair trade companies are the best customers of farmers, the bargaining power of small suppliers is not strong. Therefore, they face high level of competition. Among them the competition and the exploitation of the farmers is the most strongest among the progress, as in U.S. market despite of free trade policy, there is exploitation of the small farmers by the large farmers. However, among them the weakest is the buyers i.e. the lack of awareness among the buyers about the products ('Envirogen Moves Into North American Food And Beverage Processor Market' 2015). 2. In this case, the equal exchange has done a good job to nullify the external threats and has prepared well for capturing the opportunities with fair trade and workers co-operative model. As in seen in the table- 4.1, according to the equal exchanges income statement 2006-2010, it can be seen that the total cost has declined from 2006 to 2008, whereas the total revenue has increased from 2006-2008(Lovett, Eckes and Brinkman 2015). 3. The following actions may be recommended:- The industry should offer attractive opportunity for growth. To aware the customers more about the fair trade policies the company should take initiatives. The current franchising policy in dispersed locations should be improved. Strategic alliances with fellow competitors should be formed. Marketing communication channel should be strengthen. References 'Envirogen Moves Into North American Food And Beverage Processor Market'. 2015.Filtration Industry Analyst2015 (6): 3-4. doi:10.1016/s1365-6937(15)30171-4. Lovett, William A, Jr Eckes, and Richard L Brinkman. 2015.U.S. Trade Policy. Hoboken: Taylor and Francis.

William Essay Example For Students

William Essay ShakespeareWilliam Shakespeare was a great English playwright, dramatist and poet who livedduring the late sixteenth and early seventeenth centuries. Shakespeare isconsidered to be the greatest playwright of all time. No other writers playshave been produced so many times or read so widely in so many countries as his. Shakespeare was born to middle class parents. His father, John, was a Stratfordbusinessman. He was a glove maker who owned a leather shop. John Shakespeare wasa well known and respected man in the town. He held several important localgovernmental positions. William Shakespeares mother was Mary Arden. Though shewas the daughter of a local farmer, she was related to a family of considerablewealth and social standing. Mary Arden and John Shakespeare were married in1557. William Shakespeare was born in Stratford in 1564. He was one of eightchildren. The Shakespeares were well respected prominent people. When WilliamShakespeare was about seven years old, he probably began attending the StratfordGrammar School with other boys of his social class. Students went to school yearround attending school for nine hours a day. The teachers were strictdisciplinarians. Though Shakespeare spent long hours at school, his boyhood wasprobably fascinating. Stratford was a lively town and during holidays, it wasknown to put on pageants and many popular shows. It also held several largefairs during the year. Stratford was a exciting place to live. Stratford alsohad fields and woods surrounding it giving William the opportunity to hunt andtrap small game. The River Avon which ran through the town allowed him to fishalso. Shakespeares poems and plays show his love of nature and rural lifewhich reflects his childhood. In London, Shakespeares career took off. It isbelieved that he may have become well known in London theatrical life by 1592. We will write a custom essay on William specifically for you for only $16.38 $13.9/page Order now By that time, he had joined one of the citys repertory theater companies. Thesecompanies were made up of a permanent cast of actors who presented differentplays week after week. The companies were commercial organizations that dependedon admission from their audience. Scholars know that Shakespeare belonged to oneof the most popular acting companies in London called The Lord ChamberlainsMen. Shakespeare was a leading member of the group from 1594 for the rest of hiscareer. By 1594, at least six of Shakespeares plays had been produced. DuringShakespeares life, there were two monarchs who ruled England. They were Henrythe eighth and Elizabeth the first. Both were impressed with Shakespeare whichmade his name known. There is evidence that he was a member of a travelingtheater group, and a schoolmaster. In 1594, he became an actor and playwrightfor Lord Chamberlains Men. In 1599, he became a part owner of the prosperousGlobe Theater. He also was a part owner of the Blackfriars Theater as of 1609. Shakespeare retired to Stratford in 1613 where he wrote many of his excellentplays. There are many reasons as to why William Shakespeare is so famous. He isgenerally considered to be both the greatest dramatist the world has ever knownas well as the finest poet who has written in the English language. Many reasonscan be given for Shakespeares enormous appeal. His fame basically is from hisgreat understanding of human nature. He was able to find universal humanqualities and put them in a dramatic situation creating characters that aretimeless. Yet he had the ability to create characters that are highly individualhuman beings. Their struggles in life are universal. Sometimes they aresuccessful and sometimes their lives are full of pain, suffering, and failure. .u5b14b79148656df2a0fd08ef80b54fe6 , .u5b14b79148656df2a0fd08ef80b54fe6 .postImageUrl , .u5b14b79148656df2a0fd08ef80b54fe6 .centered-text-area { min-height: 80px; position: relative; } .u5b14b79148656df2a0fd08ef80b54fe6 , .u5b14b79148656df2a0fd08ef80b54fe6:hover , .u5b14b79148656df2a0fd08ef80b54fe6:visited , .u5b14b79148656df2a0fd08ef80b54fe6:active { border:0!important; } .u5b14b79148656df2a0fd08ef80b54fe6 .clearfix:after { content: ""; display: table; clear: both; } .u5b14b79148656df2a0fd08ef80b54fe6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5b14b79148656df2a0fd08ef80b54fe6:active , .u5b14b79148656df2a0fd08ef80b54fe6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5b14b79148656df2a0fd08ef80b54fe6 .centered-text-area { width: 100%; position: relative ; } .u5b14b79148656df2a0fd08ef80b54fe6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5b14b79148656df2a0fd08ef80b54fe6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5b14b79148656df2a0fd08ef80b54fe6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5b14b79148656df2a0fd08ef80b54fe6:hover .ctaButton { background-color: #34495E!important; } .u5b14b79148656df2a0fd08ef80b54fe6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5b14b79148656df2a0fd08ef80b54fe6 .u5b14b79148656df2a0fd08ef80b54fe6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5b14b79148656df2a0fd08ef80b54fe6:after { content: ""; display: block; clear: both; } READ: Grapes Of Wrath By Steinbeck (3635 words) EssayBiographies

Heart Transplant Essay Example

Heart Transplant Essay Example Heart Transplant Essay Heart Transplant Essay My step-father John had a CARDIAC TRANSPLANT at the age of 53. This story is about him and his journey through all of this. He has been through a lot and is lucky to still be with us. John was outside one day cutting the grass on his riding lawn mower. When all of a sudden he started having this really bad chest pain. He went inside told my mom and she called 911. The ambulance came picked him up and took him to the hospital. When he got to the hospital the doctors started running a ELECTROCARDIOGRAM. They announced he was in CARDIAC ARREST and the doctors gave him NITROGLYCERIN, which made him stabilize. The next day he was seen by the CARDIOLOGIST, and was told he had a heart attack due to ARTERIOSCLEROSIS. Three days later he was rushed to the hospital with the same symptoms. The local hospital air lifted him to Duke Medical Center, where he was diagnosed with CONGESTIVE HEART FAILURE and ANGINA. Once he was at duke, he was told he had a major heart attack and was put in the INTENSIVE CARE UNIT (ICU) for EXTENSIVE MYOCARDIAL INFARCTION. He was told he would have to go on the transplant list. To be eligible for the transplant list, he had to go through numerous test to see if he could handle a transplant. During these test he had to see the PULMONOLOGIST due to having DYSPNEA. The pulmonologist used a BRONCHOSCOPY to look at the inside of the lungs. He was then diagnosed with PULMONARY EDEMA, and told he might not be eligible for a transplant due to the fluid in his left lung and a possible hole in his left lung. They used ENDOTRACHEAL INTUBATION to clear the fluid from his lungs. He spent another week in the intensive care unit (ICU) and his lungs cleared up. The doctor found he did not have a hole in his lung, and he was then put on the transplant list. He got his cardiac transplant one month later. While doing the transplant they had to break his STERNUM which took about 6 months to heal. After the transplant he had to go on IMMUNOSUPPRESSIVE medicines to stop the new heart from rejecting. Two of the major medicines he had to go on were COUMADIN and DIGITALIS. He now has a permanent STENT, due to having a BIOPSY done every 6 months to check for REJECTION. It has now been 10 years since the transplant and he is doing very well. John now has to go to the hospital once a year for a STRESS TEST and CARDIAC CATHETERIZATION to check the condition of the heart. The ANGIOGRAM they receive tells everything about the condition of the heart. He also has to see a UROLOGIST to check the kidneys. The anti-rejection medicine he is on shuts the kidneys down. Above all this he is doing very well and glad to be with us.

Alzheimer’s Disease Stages and Symptoms

Alzheimers Disease Stages and Symptoms ABSTRACT Alzheimer’s Disease is a neurological disease majorly characterized by â€Å"decline in the brain function† and â€Å"memory loss†. The disease involves mainly three stages. Different chemical factors and possibly genetic factors are responsible for causing the disease. Symptoms can be treated by provision of the sufficient supplements to reduce the risk of the disease. Techniques are also available for the treatment and detection which are being expected to be more advance in future. INTRODUCTION Alzheimer’s disease is severly deliberating condition that affects thinking, learning and memory beginning with declines in the (1)episodic memory. Alzheimer’s disease (AD) is a slowly progressive disease of the brain that is characterized by impairment of memory and eventually by disturbances in reasoning, planning, language, and perception. Many scientists believe that Alzheimer’s disease results from an increase in the production or acc umulation of a specific protein(2)(beta-amyloid protein) in the brain that leads to nerve cell death. The likelihood of having Alzheimer’s disease increases substantially after the age of 70 around 50% of persons over the age of 85 may be affected by it. Nonetheless, Alzheimer’s disease is not a normal part of aging and is not something that happens inevitably in later life. For example, many people live to over 100 years of age and never develop Alzheimer’s disease. Symptoms of Alzheimer’s disease: Usually, the onset of Alzheimer’s disease is gradual and it is slowly progressive. Most often, family members initially think memory problems as â€Å"a normal part of aging† but these problems noted by the family can be the first stages of Alzheimer’s disease. When other problems along with memory problems also occur start to consistently affect the usual level of functioning;families begin to suspect that something more than â€Å"norma l aging† is going on. Commonly early memory problems in Alzheimer’s disease are particularly characterized by â€Å"short-term memory†. For example, the individual may, on repeated occasions, forget to turn off an iron or fail to recall which of the morning’s medicines were taken. Early illness may show mild changes in personality such as less spontaneity, apathy and a tendency to withdraw from social interactions may occur. Problems in abstract thinking and in other intellectual functions also develop as the disease is progressed. The person may begin to face problems such as trouble with figures when working on bills, with understanding what is being read, or with organizing the day’s work. This point of the disease may also show further disturbances in behavior and appearance, such as agitation, irritability, quarrelsomeness and a diminishing ability to dress appropriately. Later in the course of the disorder, affected individuals may become conf used or disoriented about what month or year it is, be unable to describe accurately where they live, or be unable to name a place being visited. Eventually, patients may wander, be unable to engage in conversation, erratic in mood, uncooperative and bladder and bowel control is lost. In late stages of the disease, persons may become totally incapable of caring for themselves. Cosequently, (3)pneumonia can occur which can lead to death or some other problem can occur due to severely deteriorated states of health.

Globalization and the maritime world in the twentieth century Essay

Globalization and the maritime world in the twentieth century - Essay Example Marc indicates that cargo ships were the major systems of transport and were used load and offload goods (166). The goods in this context had different destinations throughout the world. This concept simply explains that globalization was taking place as the goods were sent to different places. The world was soon becoming smaller thanks to the development in the maritime industry. Marc explains that the shipping lines ordered for larger ships that would be used transport the aluminum boxes that were the standard containers (202-21). Additionally, the development of the maritime industry saw the modernization of port cities to accommodate the larger ships (Marc 191-201). The author also argues that in the 1980s computers ventured in as well, that led to a containerized system (Marc 125). A closer analysis of this fact would be said to have shaped the global economy through innovations in the maritime industry. Miller backs the work of Marc by arguing that globalization is historical and can be rooted to the reality of shipping and trading. The maritime world, in his thought, was the major reason behind the global interconnectedness (Miller 11). In the twentieth century, for example, there were a lot of Eurocentric exchanges in the sea. There was the existence of a global maritime system where European ports were constructed, shipping lines as well as partial networks (Miller 12). This commercial maritime world played a huge role in shipping the present day world of business. The Europeans were the principal operators of the global trading and transport systems up to the 1960s. Just like Marc, Miller would argue that there is a great link between containerization, trade, de-colonization and economic growth thanks to the maritime industry and its developments. Through the works, the close correlation between the maritime world in the 20th century and globalization is evident. The process of globalization clearly went through progressions that saw the

Writing a report about my self Assignment Example | Topics and Well Written Essays - 2500 words

Writing a report about my self - Assignment Example raining Needs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Personal SWAT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Motivation and Career Goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 Action Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 Plagiarism and Unfair Practice It is dishonest not to acknowledge the work of other people and you open yourself up to the accusation of plagiarism. All content of this assignment must be your own independent work. No text, code, diagram, or other content (not even a sentence or phrase) should be taken from another source unless this source is referenced. Referenced phrases should be placed in quotes. Each item should be referenced separately. For more information in respect of plagiarism please refer to the University Assessment Regulations at the following web address: http://quality.newport.ac.uk Plagiarism Statement I have read and understood the statement above concerning plagiarism. I confirm that the work attac hed is my own and that I will follow the College and University Regulations in respect of plagiarism or any other examination offence. Signed: _________________________________________________ Print Name: _________________________________________________ Student ID No: _________________________________________________ Module: Personal Development and Ethics : G106771 Assignment: Assignment 1 PDP Analysis Pathway: BEng/HND/HND Top Up/HNC/Fd (state:) _____________ Date: _________________________________________________ Lecturer: Dr. Louise Hung Introduction The ability to achieve specific goals is one that is dependent on continuous studies and development of skills. Having the right attitude when going through specific programs helps to add into this motivation while providing a different outlook on what is required for the success that one can have in a future career. When analyzing my development and studies in electrical engineering, there are specific strengths and weaknesses whi ch I have noted as well as futuristic goals that I continue to work toward to achieve the goals desired. As I continue to analyze this specific perspective, I recognize that my educational influences will set the pace for a future career in electrical engineering. More important, I understand that my attitude and the desire to be a part of this specific career field will require continuous educational achievements, personal motivation and the ability to collaborate with others in the field with expected focuses on achieving innovative alternatives in electrical engineering. Development for Future Engineering Profession The development that I have had for moving into an engineering professional begins with the personal associations that I have toward electrical engineering. I am originally from Saudi Arabia and decided to study electrical engineering because of the noted alternatives that are available for future careers. My interest is specifically in understanding the mechanics of computers and how this works to change specific

Economic of Beekeeping Essay Example for Free

Economic of Beekeeping Essay As we know wax comb forms the environment in which the honeybee colony exists. The cells in the comb are used to rear brood, workers, drones and queens and also to store honey and pollen. The configuration of the wax combs provides insulation and channels the ventilation within the hive. To produce this fixed asset the honeybees must convert some of their liquid assets. The weight of wax within a BS deep brood frame is approximately 150g and therefore in the eleven frames making up a full national brood box there are 1650g of wax. The rate of exchange of honey to wax is 6. 25:1 [1]. In other words 6. 25 kg of honey is required to produce 1kg of wax. Therefore it can be seen that the wax within a brood box is equivalent to 10. 3 kg of honey. Feral honeybees, where possible, use new wax comb to rear brood and then reuse the wax comb to store pollen and honey. The practice of framed comb beekeeping has led to brood comb being repeatedly used to rear brood, cells being recycled six or seven times a year and then used similarly over many years. This is in contrast to the traditional beekeeping in skeps and the Warre hive beekeeping which have, as a fundamental feature, the annual regeneration of new comb for brood rearing. Evolution ensures that natural systems are energy efficient, so we might ask why bees in a natural environment do not so readily reuse brood comb. Brood combs can become reservoirs for pathogens and it appears that honeybees have evolved with behaviour patterns that recognise that the cost of new comb is less than the cost of disease. This could explain why EFB and AFB only became apparent as problems with the introduction of framed comb beekeeping.

The Use of Myths in the Film Scarface :: Movie Film Essays

The Use of Myths in the Film Scarface When I began thinking about the use of myths in the Howard Hawks film, Scarface, my first thoughts were about the portrayal of the myth of the American Dream. I started to write about it but then I began thinking about how I could relate this film to Greek Mythology. I thought of some interesting parallels between this story and the story of Icarus. In mythology Icarus is the son of the craftsman, Daedalus. King Minos of Crete imprisons Icarus and his father in a labyrinth that Daedalus, himself, created. To escape, Daedalus crafts two pairs of wings from wax and feathers. Daedalus warns his son not to fly to close to the sun because it will melt the wax. Icarus doesn’t heed the warning of his father and falls to his death in the sea. In Scarface, Tony Camonte is a gangster on the rise in the world of organized crime. He builds an empire through murder and deceit and ends up dying in a barrage of police gunfire. In the movie, Tony represents Icarus. Tony seeks to create his empire through by any means necessary. He comes up from the humble beginnings of being a poor Italian immigrant to ultimately becoming a powerful mob boss. Through alienating all those close to him, he builds his own labyrinth around himself, which can be thought of as his steel fortress. He tries to escape by crafting wax wings in the form of an insatiable thirst for power. He thinks that if he just has more money or more power he will be able to escape his inevitable fate. He ignores the countless pleas of his mother to straighten up his life. Her character can be seen as Daedalus, she makes a sincere effort to steer her son to safety, but ultimately it is his decision and he ends up flying to close to the sun.

The Functionalist View on Education (for as Level Sociology)

â€Å"Asses the contribution of functionalism to our understanding of the role of education† Functionalists take a very positive view of education. They see it as a form of secondary socialisation which is essential to the maintenance of society. Functionalists believe that social institutions including education benefit society and perform functions to maintain a stable society. However there are many different theories to consider. Sociologists such as Durkheim believe that education has two main roles. These are ‘Creating social solidarity’ and ‘teaching specialist skills’.Durkheim believes that social solidarity is created through teaching children shared norms and values. These are taught particularly in history lessons where students learn about their shared heritage. It may also be constructed through wearing school uniform or in American schools, pledging to the American flag. This helps create value consensus and prepares students for work as both children and adults have to work with people who aren’t family or friends. Durkheim also establishes the fact that modern industrial society has a very complex division of labour.He argues that education teaches students specialist skills in order to keep the economy functioning, as students can apply their skills to specific jobs that society needs them to perform. Parsons argues that school is a ‘bridge` between family and wider society, especially work. He states that how we are treated in the family is different to how we are treated at work. Therefore schools must prepare children for this change. Parsons claims that in the family a child is judged by particularistic standards (rules that apply only to that child/family) thus their status is ascribed.However in school and work, children are judged by universalistic standards (rules that apply to everyone equally), which means their status is achieved through passing exams or working towards a promotion. Accor ding to Parsons both school and work are meritocratic which means every student and employee has an equal chance in succeeding. Sociologists Davis and Moore argue the main function of education is ‘role allocation`. (Making sure people end up in the jobs they are suited to). To do this we need to make sure the most talented students get the most important jobs such as doctors etc.As these jobs are highly paid, many students try to compete for them in school. Schools then ‘sift and sort` people based of their talents and intellect, to ensure the students with the highest valued qualifications achieve the most important jobs. Vocational courses are an example of the functionalist view that education teaches students specialist skills to perform specific jobs. The first type of vocational course was the Youth Training Scheme (YTS) which was formed in the 1980s which unemployed young people had to enrol.This gave them the work experience they needed to maintain a job. Later forms of vocational courses included BTEC’s, NVQ’s and vocational A-levels. However YTS has been criticised due to young people not being offered jobs after training. Also, vocational training can be seen as having a lower status and being less academic than courses such as A-levels and Degrees. Functionalists have also been criticised as Marxists argue the norms and values that are passed on through education aren’t those of society, but of the ruling class.Interactionalists such Wrong also argue that the functionalist view of education is too deterministic: functionalists assume that students accept the norms and values they are taught in school, when they may reject them. In addition to this there is a lot of evidence that suggests that students don’t have an equal chance of succeeding. Gender, social class and ethnicity all have an influence on how well children do in school. In conclusion, functionalists are able to establish the preparation for the workplace which occurs in schools through theories such as parson’s and Durkheim’s.It is clear that education does in fact create value consensus and prepare students for changing attitudes from school to the workplace. However there are flaws in many of these theories. As Wrong states, functionalists ignore the fact that students may reject norms and values, thus the functionalist view on education is too deterministic. There is also evidence that schools are not meritocratic due to influences that gender, social class and ethnicity have on a child’s education. Ella Clarke

Poetry Analysis of Ask Me Essay

In the poem â€Å"Ask Me,† the poet, William Stafford, gives the reader a strong sense of imagery, it describes the river so vividly, so creatively. This poem is a very good poem, and is actually very mysterious and a little bit almost questionable about the theme of the poem. Basically what I get from the poem is, the speaker is not ashamed of who he or she is and you can ask them any questions about their past and they will gladly answer. It’s almost as if it is kind of testing the speaker, like will or she actually answer the question? And the answer is most definitely yes. As for the meaning, I am not too sure. I guess some poetry cannot always be explained so well but that’s okay because I still enjoy reading it and trying to figure out what it is about. But I can pretty much understand the gist of the poem. It is just the last line that gets me, â€Å"What the river says, that is what I say.† It’s haunting almost chilling to me to read that. Shivers seriously run down my spine when I read that. So, from the poem, I basically get the vibe it is saying, the speaker has had a long life full of, love, hurt, pin, heartbreak etc, but ask him anything about his past or anything and he isn’t ashamed of it. He will proudly answer to anything and take responsibility for what he has caused and what he’s been through. I personally have tried analyzing this poem for about a week now, and it has been so difficult for me to find the real meaning of this poem. And very difficult to try and understand the tone and mood. So, although I wasn’t able to find a whole bunch about the poem, I found it very interesting and enjoyed even looking up this poem further and reading about the author and what other people took from this poem. So overall, this poem is a very well written poem and the ideas are endless of what it could mean.

Keep the Fire Burning

Keep the Fire Burning C. Hope Clark entered my life 11 years ago, just when I had made a 10-year commitment to improving my writing: entering more contests, applying for more grants and submitting more applications to publishers and for artist residencies. Hope sits on my desktop every day. When I need to remember that I am not alone in this writing struggle, feeling like bursting into tears after another rejection, I open the computer document titled HOPE and my world is transformed from despair into opportunity with one simple click.    Here I find every snippet of fodder that I have carefully cut and pasted from C. Hope Clarks weekly FundsforWriters email. After doing this for several years, this document was pretty messy. One day I reorganized it: Book Publishers, Magazines, Grants, Jobs, Artist-in-Residencies, Workshops/Classes and Wisdom; perhaps the most important section because it included tips for remaining sane while striving for success. Within each category bold, italics and underline were added. I reduced the font size down to 9 and narrowed the margins so I can get more opportunities on one page. And I have developed my own style of shorthand so that each opportunity can be reduced down to just two lines if at all possible. Why? Because I learned that once the document is over 25 pages long,   it felt too cumbersome to peruse for the next opportunity. Some weeks I only do one category for the week, but about once a month I save an afternoon (usually Friday while Im waiting for her newest email to arri ve) and I read through the entire document, slowly and carefully. I use text colors to make things pop visually and for the best opportunities I add highlighting. Now I have bold, italics, bold-italics, colored text, underlines, a variety of font styles and highlighting. Deadlines passed. Offerings had to be deleted. I added a Submissions category where entries are carefully documented: fee, date, title and word count for each entry. Then the Rejected category which included any comments offered and finally my favorite; a YES/Accepted category. This list began to grow as I began to understand that writing is not a goal; writing is a process. Every week I carefully cut and pasted anything that looked appealing re: publication or growth. I asked for opinions, joined a writers group and began to teach. And I always kept the HOPE file updated every week. I sat at my computer late on Fridays waiting for the email to arrive. I learned to keep that document on my desktop because it added more kindling to my inner burning desire to write. More than a decade has gone I take Hopes email very seriously. When it has been late arriving (seldom), dinner is delayed. It is that important. Hope encourages us to dream and she gives us innumerable reasons to never give up. Happy Writing! Laura Lee Perkinswww.LauraLeePerkinsAuthor.com spiritualquest@earthlink.net

Designing and implementing an evaluation of the quality of your Lab Report - 1

Designing and implementing an evaluation of the quality of your clinical teaching - Lab Report Example The responses of the students were measured on a linkert scale and the data tabulated for analysis. Twelve graduated nurses responded to the questions. From the results obtained, all the answers ranged between satisfactory, good, and very good. A majority of the responses fell within the category of very good. There was zero data on the categories of poor and very poor. On the positive side, all the questions ranging from Question 1 to Question 8 received overwhelming positive response from the respondents. Question 12 also ranked highly with all the students endorsing the preceptors with the score of â€Å"Very Good.† From this set of results it shows that students were positively in agreement with the fact that the preceptors were available for them, the preceptors understood their roles, the preceptors used students strength and knowledge, and that the receptors acted as good role models. Equally, the students were unanimously in agreement with the fact that the preceptors showed a good rapport with the students, helped them understand goals and needs of the experience, provided immediate feedback with adequate comment, and that they asked students to ask questions. Similarly, the students were in agreement that the nurses communicated clinical and didactic knowledge well. On the negative side, Question 9 and Question 10 scored low on the responses of the nursing students with many of those who responded spreading out between the levels of satisfactory and very good. By implication, it would imply that the respondents did not feel very positively strongly on the questions of whether the preceptors could communicate clinical and didactic knowledge well. They also showed little affirmation on whether the preceptors communicated clinical and previous knowledge well. This evaluation report proved a significantly resourceful tool in revealing the effectiveness of the methods

College should be a equal opportunity for everyone Essay

College should be a equal opportunity for everyone - Essay Example Therefore, it is recommended that individuals are taught about the essence of taking loans. They should also be taught they ways they can be able to apply for loans and qualify easily. They should also understand that student loans are essential for them if they are in need of it especially those that are in need of attaining their degree within four years. It is for this reason that the government should establish ways in which the loans can be given equally and there should be no extra payments for students who are looking for loans independently. The first reason why this should be is due to the fact that the cost of college studies is expensive than it was anticipated some years back. This has been reported in public colleges whereby the tuition fees for the four years have increased with more than 10% above the annual inflation in the United States (Chandler and Michael 23). The same applies to the private colleges and the students who opt for two years studies. Secondly, it has been realized that a majority of parents do not have enough funds to take their children to colleges since the economic situation does not permit them. From the survey conducted in a majority of American homes in august 2012, there has been a reduction in the number of parents who can fund the college studies for their children. The numbers of parents who are also able to cover half of the college fees have decreased. In the same survey, the number of parents who could afford the amount needed for books and tuition was less than 30 percent (Chandle r and Michael 25). This shows that majority of parents need their children to able to access these funds. The other reason is applicable to the students themselves who imply that college life has turned out to be expensive. The people who find it easy to live in colleges are those who commute from their parents houses. The amount of money spent in colleges has been

How social media are reshaping health care Essay

How social media are reshaping health care - Essay Example What do young people today play in their extracurricular activities? If your answer is still computer games, then it seems that you are out of date. Today the most popular activity among those young people is keeping fit. That is the reason as to why your friends who used to be overweight and extremely fond of junk food begun to refuse the cola you handed them and spent much time in the gym. A young man’s eight strong abdominals seem to be more attractive to girls than his luxury car. So how come? Why is keeping fit so popular? When do people start to concentrate more on their health care than how much money they make? Twitter and Facebook and other social media platforms offer individuals with health awareness tips. According to Hawn (2009), social media such as wikis, blogs, twitter, Facebook, and other social networks platforms are all about enriching and speeding up communication especially between the contact of patients and doctors. She described a kind of high-tech health care called â€Å"Hello Health† in her passage. Patients could send doctors instant messages over the Hello Health network describing their symptoms and asking them for advice; the doctor would reply with a quick e-mail, which is free. In effect, Hello Health was operating as a kind of â€Å"concierge† practice. Health insurers typically did not pay for â€Å"visits† over the Internet, which was just one reason as to why the practice does not accept health insurance. â€Å"Hello health left behind the old model of one-to-one communication and enabled communication from one to many (via a blog post or answer sheet) or from many sources to many receivers† (Hawn, 2009). The practice was based on its network communication platform to other doctors in service at hospitals or private practices across the country. Doctors would be able to freely join the network, and then

Historical and Current Roles in Higher Education Research Paper

Historical and Current Roles in Higher Education - Research Paper Example Historically, education served as a mechanism through which the public good was advanced. However, currently, this ideology has changed over the years and new roles erupted. For instance, the societal benefits of education have changed to individual benefits. Institutions are equipping the students with the necessary skills that will enable them to fit in the job market. Therefore, the modern role of education is value addition (Hensley,  Galilee-Belfer, & Lee,  2013). The perception that education is the only existing gateway to the middle-class has increased the demand for education in the modern society. Therefore, more institutions have come up in order to fill this gap. However, this has affected the quality of education in the country (Lansverk, 2013). This is because institutions are now highly concerned about the numbers they admit rather than the quality of the information being disseminated to the students. Education is currently perceived as a one time investment expenditure. As a result, parents are willing to spend a fortune in order to equip their children with education. This has played a significant role in increasing the overall costs of college education. In an attempt to get a share of the mega profits, private institutions that are run using a business model have mushroomed. It is believed that education leads to the improvement of public health and welfare. As a result, the government has been instrumental in ensuring that more children gain a degree. In order to achieve this ambition more institutions of higher learning have been established. This explains the reason why the number of both the public and private institutions have increased tremendously. It is believed that education increases happiness, improve the living standards of a household and improve the financial management of the individuals. The government feels that it has a role of improving the living

A Business Plan to introduce Clean City Ltd

A Business Plan to introduce Clean City Ltd This document serves as a Business Plan to introduce Clean City Ltd, a registered Limited Company that was formed in January 2010. The sole purpose of Clean Citys business will be to solely engage/enforce the sorting of garbage, its collection, transportation and delivery/disposal to recycling plants and dumping sites, our main focus being recycling plants. What is Waste Management? Waste management is the collection, transportation, processing, recycling or disposal, and monitoring of waste materials, while Recycling is the process of re-using a given product (beyond its intended use), or producing a new product from a recyclable material. Nairobis population is approximately 4 million, 44% Kenyans fall below the poverty line, meaning approximately three quarters of Nairobis population falls under the urban poor category. In Nairobi, approximately 1,530 tonnes of garbage is generated daily and as illustrated in the Pie Chart below, approximately 1,130 tonnes of garbage rots uncollected close to its source, or is burnt in homesteads, dumped at illegal landfills or dumpsites or is collected by Non Governmental Organisations and Community based groups. Due to economic hardships and the high rate of unemployment, we have seen an increase of people migrating from rural to urban areas in search of better prospects to support their immediate families and/or dependants, and more often than not, most of these people eventually reside in low class areas such as the Kibera Slums or Peri-urban areas such as Gachie, Ongata Rongai, etcetera. Approximately half of the Kenyan population is based in Nairobi, and most of these migrants find themselves close to fragile areas such as rivers, valleys, steep slopes and adjacent to sewers or dumps. Nairobi City Council whose mandate is to provide and sustain a clean and healthy environment in Kenya has been unsuccessful due to its failure to formulate and adopt clear and comprehensive strategies that take into account all aspects of waste management; its reluctance to involve stakeholders and to educate the general public on taking responsibility for their garbage disposal; and its manner in which it has disseminated information on the inherent dangers of inadequate attention given to waste management, or lack thereof. The Councils Systems and Methods adopted to manage solid waste have failed to conform to the minimum requirements stipulated in the Environment Management and Co-ordination Act (EMCA) 1999, Part 11, Section 3(i). Generally it is poor governance. It is very sad indeed to witness adult pedestrians, motorists and passengers alike, ditching rubbish on footpaths, streets and roads without giving a second thought to the negative effects of their actions and having no regard for the beauty of Kenyans Capital, the Green City in the Sun. Majority of our young citizens, that is, our children, who are our leaders of tomorrow, innocently litter anywhere and everywhere outside their homes and/or school premises, and in many instances this habit grows uncorrected because these young impressionable children mirror what many of us adults do resulting in a vicious cycle. Many of Nairobi streets and footpaths are littered with rubbish ranging from maize cobs, cigarette butts, fruit skins to plastic papers. City Council of Nairobi owns and operates Nairobis only official landfill disposal site that is located in Dandoras high density residential neighbourhood where a quarter of low income voiceless Kenyans reside. The Dandora landfill is currently filled with approximately 1.3 million cubic meters of waste spread over approximately 30 acres. Dandora is approximately 7.5 km away from the Central Business District, out of sight out of mind. This has serious health consequences to the dwellers and the urban environment at large. In addition, low income areas are largely affected by uncollected rubbish due to poor infrastructure or geographically inaccessible areas and also due to the residents inability to pay for garbage collection services rendered by the Private firms. With the burgeoning population or in this case urban escalation, there is an urgent need for an operational mechanism to be put in place by the Council with the backing of the Kenyan Government to enable the formulation of structures that will encourage the participation of the private sector and the general public in waste management initiatives. Clean Citys main objective is to act as a catalyst towards the green movement, to eradicate the negative effects of environmental degradation where it will promote a cleaner, air pollution-free, urban environment and habitat by equipping the Public with facilities, knowledge and tools, in order to effortlessly segregate their garbage at source, meaning to sort out their garbage at the point of disposal; basically to make this practice a part of their lifestyle. Recyclables are treasures buried in our landfills and Clean Citys underlying desire is to promote the re-use, to enhance well organised and structured recycling systems instead of waste been burnt or dumped in landfills. Recycling is a pollution-reduction strategy and at the same time will save land that is currently being used as landfills. There is an urgent need for the public to unlearn the poor garbage disposal habits and to internalize that the sorting out of Garbage is a proactive approach to a clean habitat that will ultimately be beneficial to them at different demographical levels. 1.1 Objectives Clean City Limiteds endeavour is to have established a fully fledged Garbage sorting business by the year 2012 that will have incorporated the following Objectives: To run an ethical business that involves Corporate Social Responsibility in all aspects of our business activities. To aim for a return on investment of at least 15% yearly To achieve an operating profit of 10% of our total sales Incorporate or win the favour of the public and private sector in promoting waste management in Nairobi To advocate for the withdrawal of Dandora as a landfill plus other illegal dumpsites within Nairobi and to reallocate them to isolated land away from residential areas; and to convince the Council to allow privately owned landfills. To expand our horizons in the wider part of Nairobi and eventually to Kenyan major towns like Mombasa, Kisumu and Eldoret and to further penetrate regionally to our neighbouring East Africa such as Uganda, Tanzania and Rwanda. To exemplify to Kenyan citizens the benefits of garbage sorting. To educate Kenyans on the benefits of untapped or low key recycling business that can be used as a source of income, where scarce natural resources can be obtained, which are currently hampered by the landfill dumping. To introduce Leaf-it Depots where organic waste such as garden waste, grass, food, leaves, wood shavings can be deposited for composting Most importantly, to reinforce Nairobis slogan, The Green City in the Sun and to encourage and educate Kenyans on the paramount importance of living in a clean and healthy environment.    1.2 Mission Clean City Limiteds mission is to provide a garbage sorting framework that will encourage and promote effective and efficient methods of disposing of garbage by using our garbage sorting systems that would eventually enhance the current skeletal recycling business. Our labelled coloured/categorized recycling dustbins equipped with appealing advertisements and educational campaigns will be used as a conduit to achieve this mission. 2.0 Our Business Idea Currently, there are a few privately owned Garbage collecting firms that collect garbage once a week. These firms distribute between 8 12 bags per household for the months use and their charges range from between Kshs.400 Kshs.800.00. The current system involves households paying a monthly fee for garbage collection through their monthly service charge contributions to either an external management company or to their internal management committee, whom in turn organise for garbage collection services. Standalone/Bungalows would directly pay to the service provider. Once the garbage is collected, it is directly delivered to landfills where human scavengers sort out the garbage and sell to recycling plants. The vehicles used for collection and transportation are Lorries without canvas or any other material that can cover the back, therefore the back is left open with the stinky garbage out in the open for all to see and garbage spillage on the roads. Where does Clean City come in? Clean City will deliver an efficient and effective collecting/transporting service but at a premium cost. We shall diffuse in the minds of our clients the idea of an organised disposal/collecting/transportation system, a value for money service that will be a valued added benefit. We shall provide communal huge categorized Dumpsters that will be stationed on communal ground of households that constitute more than 6 units in a compound, where full thrash plastic bags from individual households can be disposed of for collection. We shall also provide our residential clients with service contracts stipulating the standards of proper sorting and disposal. Also included in our contract will be the probability of our refusal to collect garbage that has not been correctly sorted. 2.1 Target Market Residential and Commercial in Upmarket Areas Residential We have taken into consideration that not many apartments are provided with a provision for waste bins which normally is situated in the laundry/balcony area next to the Kitchen and if they are, the space is too limited to accommodate 3-1 recycling bins. However, we still intend to approach apartments and suggest they use 1 bins with compartments, that is, for glass/metal/plastic recyclables and the other for organic/wet and paper, and others. Please see images below. Standalone/Town Houses/Maisonettes have the advantage of spacious verandas and balconies for storage. Shopping Malls, Major Airports, 3-5 Star Hotels, Hotel Apartments, Golf and Social/Sports Clubs and Shopping Complexes we shall place huge Dumpsters in strategic positions please refer to images below. Schools Of paramount importance is to educate the young on the benefits of disposing of garbage in an organised and hygienic manner and to enlighten them on recycling materials. Upcoming Housing we shall also keep a keen eye on upcoming apartments so as to educate developers/real estate dealers on the need to have provisions in households for storing bins. We shall also approach newly completed apartments/standalone housing to enable us incorporate our services before tenants occupy them. Recyclers We have approached 4 major recycling companies PET Recycling Company for plastic waste Central Glass Industries for glass waste Roll Mill Limited for metal waste Pan Africa for paper waste Community based groups for organic matter However, we shall not limit our sale of recyclables to the above mentioned companies. 2.2 Business Model Once we have equipped our clients with the necessary bins and accessories, our Business model which is solely manually based will involve the following process: Each weekday will have a designated Zone or Region for Waste for once a week collections. We shall start off with 3 rear load trucks that have been equipped with a rear hydraulic conveyor lift that will lift Thrush bags into the main hold of the truck. Each truck will have a driver and two support staff, who will assist each other to lift the bags onto the hydraulic conveyor. All the 3 trucks will be dispatched together at any one time to their different zonal schedules. All waste will be delivered to our Waste Holding Site in Karen, where Waste will undergo a final segregation phase. Purchasing hydraulic trucks is a massive investment however this expenditure will compensate for the reduction in labour expenses in the long term. Classified Recyclables will be purchased and collected from us by Recycling Plants on a weekly basis while non-recyclable waste will be dumped at official landfills. Staff Working Hours Working hours will be from 8 am to 5 pm from Mondays to Saturdays. We do not foresee overtime issues, however, in the event of overtime, staff shall be compensated accordingly. No of Supporting Staff 3 drivers 6 staff to accompany drivers 4 staff to be based at our holding site Main Equipment/Accessories We have identified 3 reconditioned Trucks from the United Kingdom, model Personal Protective Equipment Bins and Dumpsters Plastic Garbage Bags Occupational Health and Safety Measures To avoid any job site hazards, we shall comprehensively train our staff on health and safety measures while on duty and also provide them with Personal Protective Equipment that will consist of the following: A pair of heavy duty gloves Jungle Green A pair of high top heavy duty boots/shoes Jungle Green Light weight safety helmet (for comfort due to tropical weather) Lime Green Safety Vest Lime Green Overalls Jungle Green The table below shows the total cost of the safety equipment. ITEM QUANTITY COST PER UNIT TOTAL COST Gloves 13 100 1300 Boots 13 500 6500 Helmet 13 750 9750 Safety Vests 13 500 6500 Overalls 13 600 7800 The Bins will be sold to residential clients while the Dumpsters that come in big sizes will be on rental to commercial clients. The dominant green colour will speak for itself, Clean Citys Green Footprint and the same principle will be applied to our trucks. Our Logo and Corporate colours The following Recycle symbol will be our logo and brand that will be pasted on all our equipment, uniforms and stationery. Our corporate colours are green and white. Our Offices We shall be located in Karen on a 1 acre plot that will be on rental, where most operations will take place. The site will consist of an Admin Office while most of the land will be an open air field with a shed, for sorting purposes. The monthly rental for the 1 acre office in Karen will be Ksh. 75,000/= 3.0 Management Team City Clean is owned by 3 partners, namely Regina Maru, Sheily Shah and Maureen Adhiambo, in the capacities of Managing Director, Financial and Human Resources Director and Sales, PR and Marketing Director, respectively. Once we have our operations running we shall bring on board an Office Manager. Structure, Ownership and Intellectual property City Clean is owned by 3 partners namely Regina Maru, Sheily Shah and Maureen Adhiambo Flat Structure Managing Director Finance Human Resource Director Sales, PR Marketing Director Accounts Clerk Sales Representative Admin Manager Support Staff Managing Director 4.0 Industry Analysis 5 Forces Model Threat of new entrants Already the market is flooded with waste collection businesses that are not following the Waste collection regulations, and the National Environment Management Authority has introduced more stringent regulations and measures to our competitors. NEMA further assured us that they shall not allow new entrants until the Clean Citys sorting/recycling concept has been fully established. Threat of Substitutes Clean Citys existing competitors offer an inferior service. We shall charge our residential customers a one-off fee for the cost of the bins however our service, that is, collection of weekly garbage will be Kshs.500.00 which is similar to what most of our competitors charge per month. Buyer Power Bargaining power of our customers will be low as City Clean has no competitor offering a similar product and service. Supplier Power Bargaining power of our suppliers, in this case, Kenpoly Industries who specialise in plastic, will be low as we are able to source the Bins and Dumpsters from other suppliers both locally and internationally, for example in China. Rivalry the degree of rivalry in the waste collection industry is low as City Clean is introducing a new and superior product and service. 5.0 Marketing Plan 5.1 Our Product and Service Clean City is entering a niche market as this concept has not been introduced in Kenya, in fact countries worldwide that practice this healthy habit are few and far in between. It will be a new phenomenon in Kenya that we know will be received with mixed reactions; however, we are also very confident that we shall eventually have a good footing. Clean City will have a competitive advantage as no other Company in Kenya or even East Africa offers a similar product or service, neither do any of the other garbage collecting companies have automated hydraulic trucks that shall be in use. Our marketing strategy focuses on differentiation due to its nature of providing a value added benefit, uniqueness, affordability, profitability, superiority and ultimately giving us a competitive edge. Clean City is two-fold as it shall provide both a product and service. Our product has 4 facets that are interdependent of each other and these are the Bins, Garbage plastic bags, Dumpsters and Trucks while our service will involve the collection of pre-sorted waste that will be delivered to Recycling Plants and Landfills. Clean City shall have 5 or more classes of beneficiaries/customers at both ends of its supply chain as follows. The following table illustrates that Customers falling under 2 will benefit from our product while the rest will be benefit from our service. Customer Description of Benefit 1 Nairobi City Council Gradually reducing the size of the Dandora Landfill and assisting and advocating for its reallocation. 2 Household and Commercial Providing education and tools to sort waste 3 Compost Manufacturers Providing pre-sorted green waste 4 Recycling Plants Providing pre-sorted recyclable material 5 Animal Farms, example Pig Farms Proving pre-sorted food waste 5.2 Product Description Our Bins and Dumpsters will be custom-made to match the quality of imported Bins that are used in developed countries; however, City Cleans will be available at lower prices. The Bins that shall be rectangular in shape will come in 2 varieties; either with 2 or 3 partitions for recyclable waste which will be influenced by the amount of storage space available. A sample of Truck Leyland truck each  £6500.00 CIF. The government has kindly granted us freight clearance charges and government tax subsidies. Specifications 4 tonnes 62 midlift Hydraulic lift Vulture body Double bin lift Cummins engine A sample of Dumpsters. Size Specifications for Dumpsters Length 72 inches, Width 16 inches, Height 40 inches -For General Waste, Organic/Food, Glass, Metal Cans, Plastic Bottles/Containers. Each dumpster costs Ksh. 3500/= A sample Bins we shall supply both the 3-in-1 and 2-in-1 depending on household storage space. The size specifications for the Bins per partition Length 12 inches Width 12 inches Height 24 inches Green will symbolize organic and food waste Brown will symbolize general waste Yellow will symbolize glass and plastic bottles/containers and metal example Metal and Aluminium Cans/Tins. 5.3 Marketing Budget KES. Designing and Printing of Fliers 100,000 500,000.00 Mazingira Advertisements A4 size quarterly 80,000.00 Facebook Advertisements 15 days per month for 3 months 7,200.00 Purchase of .com Website and Design 20,000.00 Roadshows 4 times a month 40,000.00 5.4 Costs of Official Launch of City Clean To facilitate the official launching of Clean City, we have humbly requested the presence of Minister for Environment and Mineral Resources, Hon. John Michuki, the Environmentalist Activist and Nobel Peace Price Winner 2004, Ms. Wangari Maathai and the Director General of NEMA, Mr. Muusya Mwinzi and UNEP top officials, just to name a few. The launch programme will be brief and will mainly consist of a few speeches and refreshments. The venue will be at our Karen site. Costs of Tents 20,000.00 Refreshments 10,000.00 5.5 Promotional and advertising plan To build a customer database of a minimum of 2000 households within the next 12 months To build leads of at least 50 households and 10 Firms per week Advertise our services by distributing 1000 pamphlets/fliers to 50 households per week Give a personal touch by sending seasonal promotional representatives to deliver our Bins and Dumpsters door to door and illustrate the use, features and benefits of the Bins and plastic bags to our customers, with an aim to minimise resistance. Advertise our services on Facebook, Twitter Myspace and send out e-shots to a minimum of 50 per week Launch our website www.cleancity.com and invite internet users to join Advertise on Environmental magazines such as Mazingira We have already received backing on financial sponsorships from organisations we plan to partner with, UNEP has so far given us a pledge. 5.6 Pricing Strategy The pricing strategy of clean city will be quite similar to those of the prevailing competitor firms. The following figures depict the pricing strategy. For the services the company will charge households Ksh. 500 per month and Firms Ksh. 800 per month. A pack of a months supply for households bin bags will cost Ksh. 150 and those for firms will cost Ksh. 200. During the first month, households will have to purchase bins which will be sold in 2 varieties, 2 in 1 and 3 in 1. The 2 in 1 will be sold for Ksh. 700 and 3 in 1 for Ksh. 850. The firms will have to purchase huge dumpsters which will cost them Ksh. 3400. We will assure that the quality of all these materials is high and durable. 5.7 Market Segmentation Our target market is solely in upmarket areas that include residential homes, shopping malls, Cineplexes, 4 and 5-Star hotels and upmarket schools. 6.0 Operations Plan 6.1 Licensing and Registration Requirements NEMA The National Environment Management Authority, who is Kenyas Government Parastatal that has been given the mandate to act as Kenyas Environment Authority, has given us the required framework for all the licences and waste management policies, procedures and regulations. NEMA officials were very impressed and assured us of their full support. The cost of acquiring the licence and other regulations would be a total of Ksh. 65000. 6.2 Operating and Control Systems In order to have the operating and control system in place, we will purchase 2 computers and softwares. Our staff is already well trained in maintaining these systems and thus we will not spend on training more staff. Each computer will cost Ksh. 35000 and each software will cost Ksh. 10000 6.3 Accounting and Cost Cutting Controls We shall have computerized accounting systems with Software designed for book-keeping purposes. We also shall have an Electronic Tax Register that can calculate Value Added Tax and keep a record of our stock and daily sales. Fuel Consumption We shall sign contracts with only one fuel station close to our Site in Karen, where our Trucks will be fuelled using fuel cards, to avoid cash changing hands and to keep abreast with our fuel consumption. We shall also fit in all our trucks an anti-fuel theft device to stop any fuel siphoning. The fuel cost per month will be Ksh. 30,000 for each truck Therefore for 3 trucks a total of Ksh. 90,000. Mileage We shall take down Mileage readings of our trucks on departure and arrival on a daily basis. Performance Controls Applying Total Quality Management by incorporating benchmarking, through regular collections and comparisons of customer data in form of surveys and focus groups For effective communication purposes, our trucks will be equipped with VHF radios and a base station radio at our Site. Our trucks will undergo regular servicing to ensure effectiveness and efficiency We shall adhere to all the Governments regulations and ensure timely licence renewals 6.4 Financial plan: Accompanied summary: Company was formed in January and no revenue was earned during this period, therefore the financial projections commence from the month February 2010 when actual operations start. Target of having a customer base of 2000 households in a year and 500 firms in a year. 10 dumpsters will be purchased initially. Further dumpsters will be purchased as demand increases. Utility costs include telephone, water, electricity and internet. Salary Structure: 3 drivers @ 15,000/= each, 6 support staff @ 12,000/= each, 4 staff at holding site @ 12,000/= each. Each truck costs  £ 6500; 6500*127.945449 (exchange rate) = Ksh831, 645/= During the first month, we expect to have a customer base of 200 households and 10 firms; we expect these figures to gradually increase by 35% each month. Households will be charged 500 a month and Firms will be charged 800 per month. Sale of recyclables per Kg Ksh 10/=. We assume each household accumulates waste of approximately 2kg everyday out of which 1.5kg is renewable. Each firm accumulates 10kg of renewable waste per day. A pack of one Bin bag for households (medium size) that contains 30 bin bags for a month supply costs Ksh 150 /= A pack of one bin bag for Firms (Large size) that contains 30 bin bags for a month supply costs Ksh 200/= We assume each month half the new household customers purchase 2 in 1 bin whereas the other half purchase 3 in 1. Therefore initially we expect total households customers of 200; 100 will purchase 2 in 1, the other 100: 3 in 1. Consequently each month the 25% increase in customer base will follow the same trend. The 2 in 1 Bin will be sold for 700/= whereas the 3 in 1 will be sold for 850/=. Dumpsters are purchased for each firm @ 3500/= per dumpster. Break Even point i.e. when total revenue is equal to total costs and net profit is zero. After Break even point Clean City will start making profits. From the graph, the Break Even point is marked as 5.5 which is mid May 2010. After the 1st year, in the projections for the 2nd and 3rd year, we expect the number of customer base for both households and firms to increase by 15% annually. From the second year, we will depreciate the trucks and the office furniture on a straight line basis. The percentage annual depreciation will be 5%. The fuel cost for the 2nd and 3rd year will increase by 15% each year. This is attributed to increases in oil prices as well as increased demand of services and therefore more distance to be covered by the trucks. The initial cost of set up is presented in the table below: Item Quantity Cost per Unit (Ksh) Total cost (Ksh) Hydraulic Trucks 3 831,645 2,494,935 Gloves 13 100 1300 Boots 13 500 6500 Helmet 13 750 9750 Safety Vests 13 500 6500 Overalls 13 600 7800 Acre Plot in Karen 1 75,000 75,000 Purchase of website 1 20,000 20,000 Cost of purchasing office furniture 1 50,000 50,000 Cost of computers 2 35,000 70,000 Cost of software for each computer 2 10,000 20,000 Licensing and registration 1 65,000 65,000 Anti siphoning device for each truck 3 5000 15,000 Cost of Launch 1 30,000 30,000 TOTAL START UP COST: 2,871,785 PROFIT AND LOSS ACCOUNT PROJECTIONS YEAR 1 2 3 Revenue: No of Households 15545 17877 20558 Price charged per Household 500 500 500 Total revenue from households 7772500 8938375 10279131 No of Firms 1013 1165 1340 Price charged per Firm 800 800 800 Total revenue from Firms 810400 931960 1071754 Sales of recyclables 7299150 8394023 9653126 TOTAL REVENUE 15882050 18264358 21004011 Expenses: Rent 900000 900000 900000 Salary 1980000 1980000 1980000 Utility 84000 84000 84000 Security 60000 60000 60000 Administration Costs: Stationary cost 24000 24000 24000 depreciation of office furniture 2500 2500 2500 loan repayment 565357 565357 565357 Truck expense: Depreciation of trucks 124747 124747 124747 Fuel (30,000 per month per truck) 1080000 1242000 1428300 servicing charges (10,000 per truck) 360000 360000 360000 Cost of Purchasing Bin bags 2534350 2914503 3351678 Cost of purchasing Bins: 3 in 1 443275 990994 1139643 2 in 1 365050 816113 938529 Dumpsters 245,000 531825 611599

The Character of Iago in Shakespeares Othello Essay -- GCSE Coursewor

The Character of Iago in Othello   Ã‚  Ã‚  Ã‚   In the play Othello, the character Iago plays a paramount role in the destruction of Othello and all of those around him.   Some critics state that Iago's actions are motiveless and that he is a purely evil character.   However, during the course of this paper, certain motives for Iago's actions will be discussed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For the first motive to be understood the reader must become knowledgeable of Othello's heritage and the setting of the play.   Othello is a Moslem from North Africa.   He is living in Venice.   He is the leader of the Venetian forces.   Anthony Burgess, a Shakespearean critic, believes that Othello's color has nothing to do with Iago's actions.      "Othello's color had no connotations of the enslavable inferiority.   There were many great Negroes in those days like that Antonio de Vunth, who was King of Congo's ambassador to the Holy See."(Shakespeare, pp.200)      Ã‚  Ã‚   There may have been many great Negroes around in those days but there were none in Venice.   Othello was the only member of his race in Venice.   Many of the people who lived in Venice had never seen a Moor.   To the people of Venice, Moors were different and feared, they were seen as an evil spirit.   Some people thought that they were witches or devils that walked the earth.   Included in a text written by Stephen Greenblatt, Roderigo and Barbanizo believed that "Othello used magic to win Desdemona."(Norton Shakespeare, pp. 2091).   You also see many references in the play where a character will refer to Othello as being a devil or beast.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was no secret to the reader of the play that Iago possessed a hatred for Othello.   In fact, in act one of the plays the reader s... ...nced by motives and he was not just evil.   There must be motive to spark evil and in Iago's case the fact that he was losing what seemed to be respect and accountability from the people of Venice and his friends, drove him to hate.    Works Cited and Consulted Bayley, John. Shakespeare and Tragedy. Boston: Routledge & Kegan Paul Ltd., 1981. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Campbell, Lily B. Shakespeare's Tragic Heroes. New York: Barnes and Noble, Inc., 1970. Di Yanni, Robert. "Character Revealed Through Dialogue." Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Rfid in Pharmacy …

RFID in Pharmaceutical Industry In 2004, US Food and Drug Administration (FDA) has called for the implementation of RFID technology to track the distribution of prescription drugs in order to protect the medical supply chain from counterfeit drugs by 2007. Initially, California State Board of Pharmacy has mandated RFID technology but later extended implementation date until 2015. In 2007, Kalorama Information predicted in a report that market for RFID solutions in pharmaceutical industry would worth around $3. bn by 2012, but this got affected by the current global recession, extension given by California State Board of Pharmacy, and other challenges regarding implementation of RFID. A new research report of Jan 2010 revised the market for RFID products and services in the pharmaceutical industry that it will be worth $884m (â‚ ¬631m) in 2015. In 2008, RFID market was worth around $112m and predicted value of around $884m in 2015, with a compound annual growth rate (CAGR) of 34 pe r cent. Of the current market, 60 per cent is believed to be generated by hardware, with the remaining 40 per cent coming from software and services. RFID Cost As of today, a RFID tags, which is passive only (read-only) can store up to 2KB of data (96bit Serial Number), can cost up to 40 cents US. In case of an active tag (read and write) can cost between $5 to $10, depending upon the material and type of tag. Benefits/Potentials of RFID Counterfeiting Help in fighting against counterfeiting. The World Health Organization (WHO) estimates that about 6 percent of the world’s drugs are counterfeit. Fake prescription drugs costs Pharmaceutical companies around US$30 billion each year. Patient safety This is also related to counterfeiting, as fake drugs may look and feel like the real thing, but they are not. A report by WHO indicated that about 93 percent of cases it tracked didn’t have the correct amount of active ingredients. Brand protection Brand protection is very important for drug manufacturers, as single product-tampering incident can wreak long-term havoc on a company’s reputation. Operational efficiency Easy to identify expired or damaged products, and also they can be monitored not to enter into another supply or order. Retailers and distributor can have a better and clear understanding of inventory in warehouses. RFID Drivers for the Pharmaceutical Industry RFID presents the potential to provide tremendous benefits to the pharmaceutical and health care industries. Some of the key benefits projected with the use of RFID include: †¢ Drugs could be identified easily even if they are inside a container. †¢ Counterfeit drugs could be identified easily. †¢ Assurance that the ID on the bottle has not been forged or mislabeled. †¢ Helps in keeping track for drug’s expiry. †¢ Helps in fighting against products from being re-imported and resold at lower cost, which were exported to other developing countries. Unlike bar codes, RFID do not required to be in line-of-sight to read product information. †¢ If implemented across the whole supply chain, product movement and location can be tracked remotely. †¢ More information can be stored on RFID chip and unlike bar code prints, RFID chips can survive harsh conditions. †¢ Provides ability to reads more products per second as compare to bar code scanning procedure, requiring less human involvement. †¢ Increased potential for reducing clinical trial times by reducing errors and improving delivery accuracy. [pic] RFID Challenges for the Pharmaceutical Industry Lack of standards in technology i. e. whole supply chain should be using same standard. †¢ Unclear or poor businesses case about return-on-investment for pharmaceutical companies †¢ Wide spread deployment of RFID technology throughout the supply chain. †¢ Cost of implementing RFID infrastructure is very high, which is not attractive for distributors with low profit margin. Passive tag price ranges from 40 cents to $1 USD. †¢ A major retailer will have to invest around $400K at each distribution channel. †¢ Integration issue of RFID with current applications and technical infrastructure. Concerns over which RFID solution to pick which is flexible enough to accommodate multiple business processes. †¢ In case of hundreds of read per second, concerns over data quality and synchronization, if tag has been read multiple times or no read at all, or data error while reading and etc. †¢ Privacy and security concerns such as eavesdropping, tracking attack, fraudulent tags and readers, physical tamper attacks, denial of server (DOS) attacks, how much and what information drug manufacturer or supplier will store on tags and etc. [pic] [pic] References: ttp://www. tompkinsinc. com/publications/competitive_edge/articles/02-04-RFID_Pharma. asp http://www. ascet. com/documents. asp? d_ID=3435 http://www. rfidjournal. com/article/articleview/2435/1/1/ http://scm. ncsu. edu/public/facts/facs030123. htm http://www. aimglobal. org/technologies/rfid/rfid_faqs. aspl http://www. atkearney. com/index. php/Publications/busting-the-myths-of-pharma-rfid. html â€Å"Radio frequency identification technology: applications, technical challenges and strategies† by Suhong Li, John K. Visich, Bashee r M. Khumawala, Chen Zhang.